Nordic start-ups are tackling waste in the beauty industry by changing the way we shop. They personalize and create products on demand using technology. However, there are concerns that AI may encourage more consumption. The podcast explores the potential and challenges of on-demand and personalized beauty products in improving sustainability.
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Quick takeaways
Nordic start-ups in the beauty industry are using personalized manufacturing and on-demand production to reduce waste and provide a unique shopping experience for consumers.
Artificial intelligence and augmented reality tools are helping consumers make informed choices and reducing waste caused by trial-and-error experimentation in the beauty industry.
Deep dives
Personalized Manufacturing as a Service for Beauty Products
One Nordic startup is revolutionizing the beauty industry by offering personalized manufacturing as a service. Customers can use an online shade creator to customize their lipsticks, perfumes, and nail polishes, ensuring that products are only made when specifically ordered. This eliminates the problem of overproduction and waste, as products are not batch-produced based on predictions. The startup aims to reduce cosmetic waste and provides a unique and personalized shopping experience for consumers.
Artificial Intelligence and Personalized Advice for Cosmetics
Another Nordic startup is using artificial intelligence and augmented reality tools to provide personalized advice on skincare, haircare, and makeup products. These tools analyze individual characteristics and preferences, such as skin type, concerns, and location, to recommend suitable products. By helping consumers make informed choices and find the right products, the startup aims to reduce waste caused by trial-and-error experimentation. The technology has been adopted by global beauty brands, enabling them to build lasting relationships with customers and make data-driven decisions for sourcing and stocking.
The Potential and Challenges of On-Demand Beauty Products
The rise of on-demand and personalized beauty products presents both potential benefits and challenges for sustainability. On-demand manufacturing can lead to more mindful consumption and reduce waste. However, the time required to find the right products and the preference for human assistance can be factors that affect adoption. Price is also a consideration, as most personalized products are not the cheapest. To promote sustainability, consumers need to consider the life cycle costs and value of products, and companies should strike a balance between personalized recommendations and avoiding excessive purchases driven by trends.