Where is Retail Going (According to Gen Z)

Gen Z is anyone born between 1997 and 2015, they are now getting into the workforce and were the generation that was born with a phone in their hands. How are they shopping? How are they interacting? We have a discussion with four Gen Z'ers that live in different parts of the country to find out.

You can read this entire interview here: https://bit.ly/3qktjiy

Where are you guys shopping today?

D: I use Amazon quite often, whether it’s anything electronics, shirts, clothing, whatever that may be. I don’t shop in too many other places because it’s convenient.

J: We grew up with the ease of online. So if we need something, it can be at our doorstep on the same day, one day shipping. Personally for me physical shopping and malls and retail stores, etc. has turned into a day trip, or I go and hang out with my friends. And we still shop and buy. And if we need things, maybe we’ll go out. But a lot of the time if I’m by myself and I just need a cheap pair of flip flops I’ll go on Amazon and get them the next day.

C: I usually go to Target if I’m going to buy anything. The biggest thing for me is I that have a very unconventional sleep cycle. I’m up really late, and usually up really early as well. I’m working through the day, pretty long hours, and I need to be able to go somewhere physical, that is open later. And I’ve noticed a lot of smaller shops are restricted hours, they close at seven or eight. That doesn’t work for me because I’m working past seven or eight. And Target is open until 10, 11, or 12pm depending on the area and that’s convenient for me, I don’t like to order online.

A: When I was younger, it was just a way to pass time, you went and you walked around Walmart and you would play with the toys and all kinds of stuff. So when it comes to actually shopping now, I just see brick and mortar stores as just ways to pass the time. If I really decided that I need something, or that I want something, I’ll go online or it because I know if I go and look and touch it feel at the store I’ll be, Oh, I don’t need it today. I’ll put it back and go and find it either online when I have a coupon, or when they’re running a sale or something like that. I can wait and I don’t need it today.

If you owned a piece of retail today, what would you put in there?

C: I would section off a corner of it for virtual office. As far as other retail, I would put something just for me because I have a weird living scheduling as far as when I’m up, and out and about and shopping. I would try and resonate with that because I know there are other entrepreneurs and folks like that, that live a less conventional daily schedule. I would put something in there that’s open 24/7.

J: on popular online marketers like Lululemon or Gymshark.

D: Warehouse for Amazon items where I'd be a seller.

A: People think of these certain brands like Gucci and Prada as making it. I would want to come up with a way to get as much of these different brands more accessible to these people because I’ve also learned through different ways, it’s very niche to be able to go in there.

Cody Davis: instagram.com/codyd2020

Jake Pinkerton: instagram.com/jakerton.22

Daniel Finnie: instagram.com/danielfinnie_music

Adrienne Wilson: instagram.com/_adriennelouise_

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