In episode #1844, we talk about whether it is worthwhile to do mergers and acquisitions. The first thing to remember is that all M&A refers to is buying businesses, meaning it can be done on any scale and is therefore in most business owners’ reach. Today we cover how to vet a new business before buying it and what to expect once you are merging it into your one.

TIME-STAMPED SHOW NOTES:

[00:25] Today’s topic: Is M&A a Reliable Growth Channel?
[00:26] Understanding more about M&A and how it is not out of your reach.
[00:45] Looking for businesses that are in your niche with a different offer to yours.
[01:46] Buying businesses with a similar OS to the one you use.
[03:21] Being disciplined and focusing on one merger/acquisition at a time.
[03:34] Keeping the management team in place for as long as possible.
[03:55] The typical fail and churn rate for a merger or acquisition.
[04:41] That’s it for today!
[04:42] Go to marketingschool.io/live to learn more about our upcoming live event.

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