This is a story of drive. How a guy found his and how he helps others find theirs. Tom Bilyeu describes himself as a scared kid who worked his way out of his fear and ultimately co-founded Quest Nutrition. You’ve likely seen or bought Quest bars from the grocery store wherever you live. In 2017 he started Impact Theory, a media company focused on human potential to address as Tom says, the pandemic of body and mind. Today his Impact Theory podcast is one of the top shows in the self-improvement category and one you’ve likely heard or seen on YouTube. I sat down with Tom in 2017 not long after he started Impact Theory, and before he sold Quest Nutrition in 2019 for a tidy billion dollars. I was host of The Ziglar Show at the time and wanted to dig into a guy who really came from nothing to find success for himself and then devote himself to helping others achieve success, and what he felt the pillars were to increase human potential. You won’t find him touting hacks, but instead looking to just doing the work. Which I appreciate. It’s not a mystery, and it’s something we can all do.

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