Side Hustle School Ep. 3048 - Q&A: “Best practices for Meta ads?”
May 6, 2025
Discover the secrets to running profitable Meta ad campaigns on Facebook and Instagram. Learn about the importance of effective budget setting and audience targeting. Find out how video content can significantly boost your ad performance and ROI. With real listener feedback, this discussion unveils best practices to maximize your returns and make the most of your investment in social media advertising.
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Meta Ads: Risk and Reward
- Meta ads can either waste money or drive effective sales, depending on execution.
- Even small businesses can achieve positive ROI with proper Meta ad strategies.
Start Small and Target Well
- Set a small daily ad budget for experimentation to avoid major financial risks.
- Use targeted audience tools and test lookalike audiences for better ad performance.
Avoid Broad Audiences
- Use Meta's audience targeting to reach specific groups by demographics, interests, and behaviors.
- Avoid overly broad audiences; smaller, focused groups perform better.