#8 Leveraging Twitter for Digital PR Success with Abi Bennetts

For the first mini episode of the season, Lou catches up with Digital PR Director at Propellernet, Abi Bennetts. They discuss the pros and cons of using Twitter or X for Digital PR, building your personal brand and tips and advice for using the platform in your day-to-day.

00:00:05 - Introduction to the Minisode Louise introduces the new mini episodes of the Digital PR Podcast featuring members of the Propellernet team, starting with Abby.

00:01:34 - Abby's Journey in Digital PR Abby shares her background and experiences in digital PR, detailing her career progression and the opportunities that arose from her initial use of Twitter.

00:03:39 - Positive Uses of Twitter for Digital PR Abby discusses the benefits of Twitter for networking and personal branding within the digital PR industry, highlighting the community aspect and opportunities for connection.

00:07:35 - The Darker Side of Twitter The conversation shifts to the negative aspects of Twitter, including mental health impacts, the potential for critique, and the toxicity that can arise within the industry.

00:17:24 - Tips for Using Twitter Effectively Abby offers advice for digital PR professionals on how to use Twitter productively, including setting boundaries and following inspiring industry figures while maintaining a healthy relationship with the platform.

Check out the full transcript here.

–

About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

To check out our socials and other useful links click here.