Nonprofit Lowdown #252 - Maximizing LinkedIn for your NPO with Tania Bhattacharyya
Social media is a modern-day jungle. If you don’t know who you are and what you want to say; the algorithms will eat you for breakfast. So what choice do non-profit folks have if we want to be heard above all the noise? Please, don’t tell me I have to dance... PLEASE don’t tell me I have to dance…
Not even a little, my non-profit fam!
For your sake and mine, today I’m joined by the marvelous Tania Bhattacharyya, founder of Lumos Marketing Co and host of Campfire Circle Podcast. She’ll tell us all about her experience in the non-profit world and her unmatched storytelling prowess on LinkedIn. Tania teaches underrecognized social impact leaders - coaches, consultants, service providers, and nonprofit execs - to build top of mind trust and community by sharing their stories on LinkedIn.
“What's beautiful about building a personal brand as a non-profit leader is you get to pick the audience that … lights you up and that you were put on this planet to make a difference for. And so often it is the person that you once were or still are. It's the person that you can become a guide for because you have trudged through that journey yourself and now you have some nuggets of expertise and advice and wisdom to pass on.” - Tania Bhattacharyya
Tania champions the idea that you can be consistent and “lazy on LinkedIn” and still gain traction with people you want to meet. It’s all about resonance versus reach, and I can’t wait for you to soak it all in!
Get ready to hear practical tips for building your brand and cultivating legit relationships on LinkedIn through thought leadership–without doing a song and dance or an endless stream of meaningless content.
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