Derrick Jenkins, Head of Marketing, discusses the importance of digital personalization in B2B marketing. When marketing and sales teams are aligned, sales knows exactly where a prospects is on their customer journey, and marketing is supporting sales to sales close the deal and be more effective at their jobs. But, this is only possible if sales and marketing teams are working towards the goal of increasing revenue. Today, Derrick talks about supporting sales in the virtual age. Show Notes
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MarTech Podcast ™ // Marketing + Technology = Business Growth