Our guest this week is David Barrow, an experienced service Industry practitioner and consultant, and the author of a new book on co-creating value with ITIL 4. Whilst not directly discussing ITIL, we explore co-creation by co-creating the podcast discussion on different approaches to value, the value of the guiding principles, plus also how we can develop communities to focus on specific requirements for co-creation. There is also now a real challenge on who can ask the longest question on the podcast… it doesn’t matter but we d still end up in the bar…