The Smart Way Franchise Owners Scale Beyond One Brand

From Googling “Can you sell a franchise after 4 months?” to owning and scaling a multi-brand franchise empire, Anna Dey’s story is the ultimate masterclass in perseverance and smart growth.

 

In this episode of Franchise Secrets, Erik sits down with Anna to uncover how she:

-Survived brutal 2 a.m. shifts and near-burnout

-Has owned and scaled brands including Anytime Fitness, Clean Eatz, Smoothie King, goGLOW, and more

-Learned to empower leaders, exit markets strategically, and build a thriving charity that’s raised $2.6 million for kids

 

Whether you’re an aspiring franchisee or a seasoned operator, Anna’s hard-won insights on pivoting, scaling, and staying profitable will inspire and equip you.

 

Timestamps

 

00:00 — Anna’s early struggles and the 4-month near-quit moment

02:18 — From corporate America to first franchise success with Anytime Fitness

06:43 — The challenge of managing six different franchise concepts at once

11:35 — Why Anytime Fitness had to reinvent its brand (and how owners reacted)

15:12 — Clean Eatz: from exhausting all-nighters to top-performing units

20:37 — Staying calm when early months feel overwhelming (and money is tight)

24:42 — The surprising grand-opening flop that turned into her best Smoothie King

28:42 — Why GoGlo fit Anna’s perfect investment formula (low labor, small footprint)

36:34 — Inside the 24-and-24 Foundation: $2.6 million raised for kids’ wishes

42:50 — How empowering better-than-you managers unlocks exponential growth

 

Resources:

Join Erik’s free franchise community: FranchiseSecrets.com/Facebook

Explore the Franchisee Mastermind: ScalableFranchise.com

 

Connect with Erik Van Horn:

🌐 Website - https://franchisesecrets.com/   

📷 Instagram - https://www.instagram.com/erikvanhorn/  

👍 Facebook - https://www.facebook.com/erik.v.horn/  

💼 LinkedIn - https://www.linkedin.com/in/evanhorn/ 

 

Best Franchise Starter Playlist:

https://youtube.com/playlist?list=PLEEithd54kMlgRgsBAo4LWNCMSOthnK0r&si=TD1z25-ie2d23rGm

https://youtube.com/playlist?list=PLEEithd54kMle5_OUXiuLbc_UPBtz1vTE&si=uCOgDya1VnnCarDf

https://youtube.com/playlist?list=PLEEithd54kMk2Kw07KwZGWgF8UTx9N5_T&si=ZldjBOqFanGE-JUL

 

#Franchising #Entrepreneurship #Resilience