Lucy Werner is founder of The Wern, an award-winning PR & design consultancy for startups and HypeYourself.com, an online DIY platform for small businesses to learn how to build their brand and do publicity for themselves. She has written a bestselling book Hype Yourself: a no-nonsense PR toolkit for small businesses and regularly teaches and host workshops for Cass Business School, Courier magazine, Hatch Enterprise, UAL & UCL. follow us on instagram; @rebelscreate