36 Commercial creativity at it's finest with J&R Collective

This time I am joined by Janet Markwick and Rhona Glazebrook who together have over 60 years of experience from leading agencies, production companies and working INSIDE global brands.

They're uniting their individual consultancies to form J&R Collective, with a very clear purpose: to help creative businesses thrive commercially in today’s challenging times.

J&R Collective addresses a critical industry gap: the lack of commercial skills and confidence among creative leaders, who often struggle to prove their value and grow their business.

Rhona, with her 30+ years in creative industries, observed this challenge first-hand, noting that commercial training for not just creatives but account people, strategists too often didn't exist. Janet, having transformed marketing accountability at Sony and led commercial turnarounds at WPP agencies, champions 'commercial creativity', blending her artistic passion with extensive business acumen.

I first met Janet and Rhona when they had launched the ‘Shift Happens’ report for the IPA examining the shifts happening within the marketing ecosystem including the rise of in-house.

They have been working with Inside Out for over 18 months to support us on shaping our awards and helping our members become more commercially aware so I am really pleased to have them join me on the podcast.

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