Taking Risks. Making Big Impact!

A remarkable journey of risk-taking and transformation. From her illustrious career in journalism to a leadership role in higher education, and now as president of Bear Fruit, a consulting firm dedicated to helping nonprofits amplify their impact, Emmy award-winning broadcaster Vanessa Ruiz’s story is an inspiring testament to embracing change and pursuing purpose.

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Vanessa candidly discusses the pivotal moments in her career where she chose to step into the unknown, trusting her skills and instincts. Her leap from journalism to higher education and, eventually, to the nonprofit sector was not without challenges. However, her consistent drive to make a meaningful difference provided the motivation to continue evolving. She talks about the importance of taking risks in order to grow, saying, "Take the risk, because otherwise, you will regret what you didn’t do versus what you did do." This guiding philosophy has been at the core of Vanessa’s professional shifts, leading her to success in vastly different industries.

A large part of this motivating conversation is the sense of purpose that Vanessa has carried through each of her roles. Whether it was providing access to crucial information as a journalist or helping nonprofits secure funding through Bear Fruit, her motivation has always been about creating opportunities for others. Reflecting on her journey, Vanessa states, "For me, my passion in life has been about providing access for others... in journalism, it was access to information; now it’s access to funds and resources so we can do more good in the world."

Throughout the conversation, with co-hosts Julia Patrick and Wendy Adams, Vanessa’s message is clear: calculated risks, integrity, and purpose-driven work are essential for personal and professional growth. Her journey inspires those in the nonprofit sector—and beyond—to embrace uncertainty and pursue meaningful change.

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