Million Dollar Solo Businesses: How to Thrive Without a Team? | Elaine Pofeldt | MMP #022

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team.

They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world!

This episode is brought to you by:

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Timestamps

0:00 Welcome

6:08 Skip the Banter

6:33 Elaine's Background

9:08 Entrepreneurship Groups

11:08 In Person or Online Groups

17:00 Characteristics of Entrepreneur

19:34 What Investors Are Looking For

28:00 Non Employer Businesses

37:30 No More College?

51:20 Hiring Around The World

52:50 Success Without Failure is Luck

59:35 When Your Business Needs Money

1:08:51 Elaine's Misfit

 

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Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

 

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