Big Technology Podcast Twitter's New CEO, Streaming Wars Are Over, Traffic's Lessons
6 snips
May 12, 2023 
Ben Smith, author of "Traffic" and editor-in-chief of Semafor, dives into the changing landscape of social media. He discusses Twitter's new CEO Linda Yaccarino and her mission to regain advertiser trust. The conversation touches on Tucker Carlson's shift to Twitter and the conclusion of the streaming wars. Smith reflects on journalism's evolving role, alongside the impact of social media influencers on political narratives. The episode humorously contrasts Mark Zuckerberg's jiu-jitsu hobby with the pressing issues facing Facebook today.
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Twitter's CEO Choice
- Linda Yaccarino's expertise in advertising sales makes her a suitable CEO for Twitter's financial recovery.
- However, her success depends on influencing product decisions to address advertiser concerns beyond just sales.
Twitter's Programming
- Elon Musk is bringing back previously attempted Twitter strategies, like linear video programming, with Tucker Carlson's new show.
- However, Twitter's "doomscrolling" nature poses a challenge for linear video consumption.
The End of Streaming Wars?
- The streaming wars' end signals a shift from prioritizing growth at all costs to a return to a more balanced media approach.
- Traditional media companies like NBCUniversal, which maintained a diversified business, might now be better positioned for long-term success.
