Pharmacy Marketing and Sales | Nicolette Mathey, PharmD, ATRIUM24

In this podcast, host Mike Koelzer interviews Nicolette Mathey, a pharmacist and owner of a consulting firm that focuses on sales and marketing for independent pharmacies. Mathey discusses the importance of finding a niche for your pharmacy and aligning it with your passions, profits, patients, and payers. She also highlights the need for pharmacies to focus on closing sales, rather than just brand awareness, in today's challenging reimbursement landscape. Mathey shares her experiences as a consultant and discusses the importance of putting in the work and building relationships to grow a successful pharmacy business.

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