The Building Culture Podcast

#38 Jeral Poskey: Urban Transportation of the Future? Retrofitting Suburbia with Swyft Cities.

4 snips
Apr 3, 2025
Jeral Poskey, Founder and CEO of Swyft Cities and former Google project executive, shares his vision for transforming urban transportation. He discusses an inventive cable-based mobility solution designed to tackle the last-mile challenge in suburban settings. Skepticism turns to excitement as Poskey reveals how Swyft aims to create walkable neighborhoods amid sprawling suburbs. With projects launching globally in 2026, he explores how adaptable infrastructure and AI can revolutionize city travel and make urban transit more efficient.
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ANECDOTE

Swyft Cities' Origin

  • Swyft Cities originated from Project Swyft within Google's real estate division.
  • It aimed to improve transportation within Google's large campuses, addressing the limitations of traditional methods like shuttles.
INSIGHT

Swyft Cities' Solution

  • Swyft Cities utilizes a network of small, autonomous vehicles on a cable system.
  • These vehicles move between stations like a gondola but offer on-demand service and can switch cables at intersections.
INSIGHT

Addressing Suburban Sprawl

  • Traditional mass transit is costly and difficult to retrofit into existing suburban sprawl.
  • Swyft Cities offers a more affordable and adaptable solution for last-mile connections.
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