The Unscheduled CEO Listen to this if you want to find your purpose in life
10 snips
Nov 25, 2025 Feeling aimless despite past success, the host explores his lost business mojo and the search for purpose. He shares an enlightening moment that reignited his passion, discussing how expressing unique traits can reshape work and creativity. Ideas are woven into business strategies, showcasing innovative products while integrating personal attributes. The launch of a new platform serves as a protective space for his voice. Lastly, a Patreon is introduced, opening doors for exclusive content and community interaction.
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When The Business Runs Without You
- Jonathan describes building AJ&Smart from age 22 and hitting a point where the business ran without him.
- That success led to aimlessness because the fear and urgency that drove him earlier disappeared.
Scarcity Drives Founder Momentum
- Losing the scarcity-driven urgency that once motivated founders can create an identity gap.
- Jonathan considered shutting everything down because the business no longer required his daily involvement.
Purpose Is Daily Expression
- Purpose is not a distant goal but expressing your unique traits daily.
- Jonathan Courtney felt purpose return when he could be mischievous, irreverent, and show possibility in work.