

SMT -- From Dirty Tricks to Debate Tactics
Apr 15, 2025
Bruce Anderson, a seasoned Canadian pollster and communicator, joins Fred DeLore, a savvy Conservative strategist, for a deep dive into political intrigue. They discuss the recent dirty tricks scandal involving the Liberals and its ramifications. As both parties gear up for crucial debates, they compare the pressure faced by candidates Pierre Polyev and Mark Carney. The duo critiques debate formats and the role of television in shaping public perception, exploring how social media dynamics are revolutionizing political commentary.
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Button Scandal Reveals Campaign Risks
- The button scandal likely involved senior campaign awareness despite public denials.
- It contradicts the Liberals' unity narrative and poses a risk to their image.
Likability Shapes Election Outcomes
- Likability is a decisive factor in this election, strongly favoring Mark Carney.
- Pierre Poilievre must balance aggression and likability in debates to sway voters.
Pivot Answers to Core Messages
- Focus on pivoting answers to deliver core campaign messages instead of directly answering all questions.
- Keep message consistent despite unpredictable and tough questions during debates.