They sold a $300 coffin. They made a candle with Ozzy Osbourne’s DNA. And built a $1.4B beverage brand doing it.

Mike Cessario, founder and CEO of Liquid Death, has turned irreverent ideas into a marketing juggernaut. But behind the stunts is a seriously disciplined approach to brand, strategy, and execution.

If you're building a challenger brand—or just trying to make people actually notice your product—don’t miss this episode.

You’ll also learn:

How to earn attention, even on a tiny budget
The kind of “unsafe” marketing ideas that break through the noise
What challenger brands can do to beat the big guys
Why you should market to the customers everyone else ignores

Take your learning further. Get proven leadership advice from these (free!) resources:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The How Leaders Lead App⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: A vast library of 90-second leadership lessons to stay sharp on the go

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Daily Insight Emails⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠: One small (but powerful!) leadership principle to focus on each day

Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

News Roundup: Todd Benkert, Marvin Olasky, and Glenn Youngkin