When Nora Matthew moved back to the U.S., she had no plans to open a gym.
Fast forward a decade, and she’s the founder of Her Strength, a thriving 4,000 sq ft women's-only studio with 160+ members, a strong 55+ community, and zero paid ads.
In this episode, Nora shares how she evolved from prenatal classes to a local women’s brand, simplified her programming to scale, and built a business that runs without her on the floor.
If you run small-group training or want to begin to step back from being the one who does everything in your gym, this one’s well worth your time.
🎙 Topics: niche clarity, 55+ training, paid trials, staff leadership, and organic growth.
The Small Group Gym Pod