📞B2C Marketers Need To Leverage This Key Marketing Channel With Alex Levin - Episode #129

“What we found is that if we talk to the customer…it actually drove the conversion back up…The average answer rate for a ‘branded call’ is almost 30%.”

Alex Levin is Co-Founder and CEO of Regal Voice. He leads the GTM teams. Prior to Regal Voice, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.

Questions and topics covered include:

• The key differences between working on growth marketing vs product marketing
• The new challenges marketers face as they gain more responsibility in a company
• What is Regal.io?
• Defining “phone marketing” and at what stage in the buyer’s journey can it be used
• How can businesses best utilize phone marketing?
• Why should brands have conversations with their customers?
• The differences between phone marketing vs cold calling

And more!

Happy 3rd birthday to the podcast! It’s crazy to think that I’ve been hosting this podcast for 36 months now…

You can connect with Alex on LinkedIn here - https://www.linkedin.com/in/alexlevin1/

You can say hello to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

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