The People of Digital Marketing cover image

The People of Digital Marketing

📞B2C Marketers Need To Leverage This Key Marketing Channel With Alex Levin - Episode #129

Jul 17, 2023
37:01

“What we found is that if we talk to the customer
it actually drove the conversion back up
The average answer rate for a ‘branded call’ is almost 30%.”

Alex Levin is Co-Founder and CEO of Regal Voice. He leads the GTM teams. Prior to Regal Voice, Alex was a product manager at Personal and Thomson Reuters, and then joined Handy (acquired by ANGI in 2018) as an early employee. At Handy and then ANGI Alex led growth and marketing. Alex grew up in New York and received his BA from Harvard.

Questions and topics covered include:

  • The key differences between working on growth marketing vs product marketing
  • The new challenges marketers face as they gain more responsibility in a company
  • What is Regal.io?
  • Defining “phone marketing” and at what stage in the buyer’s journey can it be used
  • How can businesses best utilize phone marketing?
  • Why should brands have conversations with their customers?
  • The differences between phone marketing vs cold calling

And more!

Happy 3rd birthday to the podcast! It’s crazy to think that I’ve been hosting this podcast for 36 months now


You can connect with Alex on LinkedIn here - https://www.linkedin.com/in/alexlevin1/

You can say hello to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Our Podcast Partner - MarketerHire

If you’re looking to hire expert freelance talent this year to scale your business (and impress your boss), check out MarketerHire. MarketerHire vets freelance talent so when you hire an SEO expert, Email Marketer, or even a Fractional CMO—you’re not wasting your money or your time. You can hire your first freelancer and get a $500 credit by visiting: www.kennysoto.com/hire 

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode