

Contact lenses: from practical to trendy?
13 snips May 19, 2025
Contact lenses in China have evolved from basic vision correction to trendy fashion statements, notably among Gen Z. With an estimated 700 million people affected by nearsightedness, the market is projected to soar. Colorful and stylish lenses are now seen as essential accessories. The podcast also touches on the challenges of transitioning from glasses to contacts and the growing female consumer base. Plus, there's a fun discussion about the best times to enjoy your daily coffee for maximum benefits!
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Booming Contact Lens Market
- China's contact lens market will exceed 20 billion yuan by 2025, with colored lenses being much more popular than clear ones.
- Colored lenses are now a fashion statement especially among Gen Z, not just a vision correction tool.
Steve's First Colored Lens Experience
- Steve Hatherly shared his first experience trying colored contact lenses and found them disconcerting.
- He felt like a different person looking in the mirror and decided it was not for him.
Online Dominates Contact Lens Sales
- About 80% of Chinese contact lenses are bought online via platforms like Taobao, Doyen, and JD.
- Buying online offers convenience, familiarity with prescription strength, and suits aesthetic purchases without prescriptions.