The Sell More Books Show: Book Marketing, Digital Publishing and Kindle News, Tools and Advice Episode 606 - Signed Ebooks (with Christine Sterling)
Nov 19, 2025
Christine Sterling, a romance author and publishing coach, shares her insights on sustaining a long-term writing career. She discusses the impact of pulling a book from Kindle Unlimited, revealing data-driven recovery strategies. Christine highlights the importance of self-care and goal planning, as well as the advantages and creative uses of BookFunnel's signed ebook feature. She emphasizes the joys of coaching fellow authors and advocates for a growth mindset while tackling challenges like burnout. Finally, Christine motivates aspiring authors to prioritize their well-being and understand their financials for lasting success.
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Removing A Hit Book Tanked Royalties
- Christine pulled Book One from Kindle Unlimited to use in a round-robin free book promotion and put it at $0.99 instead.
- That decision caused a ~70% royalties drop until she restored a promoted reader magnet and refocused ads, which recovered sales.
Use Reader Magnets Instead Of Sacrificing Bestsellers
- Get your book in front of the right audience and use targeted ads to amplify a reader magnet.
- Use a separate new reader magnet rather than removing a high-performing series opener from revenue channels.
Signed Ebooks Increase Emotional Attachment
- BookFunnel launched a signed ebook feature enabling personalized signatures and messages on digital copies.
- Christine and Bryan see this as a way to create emotional attachment and reduce deletion of ebooks.
