Mistakes That Made Me cover image

Mistakes That Made Me

[BTS] My latest lead generation experiment – building an interactive quiz with Interact

Jan 31, 2025
37:33

I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. 


I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. 


I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the quiz.


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