005 - Get your vegan business ready for Veganuary

Veganuary can be an amazing time for your vegan business. Here are the four steps to get ready for it.

In January HUNDREDS OF THOUSANDS of people will be signing up for the Veganuary challenge. Veganuary is a worldwide movement to get people to try being vegan for 31 days every January - and although it started out small (in 2014 they had just over 3,000 people take up the challenge) it has grown every year with a staggering 400,000 people signing up through the Veganuary website in 2020. BUT, the Veganuary organisation estimate that ten times as many take on the challenge without officially signing up.

What does this mean for your company? It means there is a big spike in interest for vegan and plant-based products every January. So if you have a vegan company or you sell a plant-based product or service, it means you too can tap into this rise in consumer interest in vegan every year - and leverage the publicity the campaign brings. 

In this episode, David walks you through the 4 steps to put together your own marketing plan for Veganuary, shows you how to get your company involved so you can support the campaign and gives some tips for things you might want to do to make the most of Veganuary.

About Vegan Business Tribe

Hosted by Vegan Business Tribe co-founder, David Pannell. Lisa & David have worked with some of the largest high-street brands and food manufacturers to help them understand and connect with the vegan marketplace. David is also the official UK agent for The Vegan Society's Vegan Trademark and Lisa writes the monthly business column in Vegan Food & Living - the biggest vegan print publication in the UK.

Vegan Business Tribe is where they give back with weekly content, seminars, business clinics, networking events, mentoring and online courses to help you create a successful vegan business. If you want to go beyond the podcast and connect with our community of like-minded vegan entrepreneurs or get support from Lisa & David, then head over to www.veganbusinesstribe.com where you will be welcomed with open arms!