Leading with the Right Brain with Yda Bouvier, MBA '98

A conversation with Yda Bouvier, MBA ’98, on her new book, Leading from the Right Brain, gleaned from her studies in applied physics, and years of coaching executives seeking to strengthen and transform their leadership style. Yda discusses how many leaders are especially capable in left-brain functioning, which serves them well in building strong strategic, problem solving, and goal-achievement track records. And yet, when left-brain functioning gets stuck, it can only be unlocked through bringing in the strengths of the right side of the brain. Yda posits that the right brain sees the whole, the proverbial forest from the trees; and it sees the new, bringing fresh ideas and perspectives for any problem. The right brain also has access to information about ourselves and others that the left brain doesn’t have.  

In the wide-ranging conversation Yda touches on the impact MIT Sloan had on her evolution from the physics cellars doing research, to gaining new found skills and confidence for her work before and after MIT Sloan at the Boston Consulting Group (BCG).  Since 2008, Yda Bouvier has worked with hundreds of individuals and many teams in periods of transition and professional challenges, across the United Kingdom and Continental Europe.