The Sales Evangelist How To Leverage Video Throughout The Sales Process | Chad Lakin - 1622
Video can be a crucial part of the sales process. People love stories. Video is a great way to share your service or product story. Chad Laken joins Donald today on how to utilize videos throughout sales process.
Video is powerful
- Video can be daunting and somewhat intimidating.
- Using video in emailing a prospect adds a deeper touch.
- It takes 8-12 touchpoints. Video expands your ability to build trust.
- Individualize your video for a stronger impact.
- Your video is a great way to introduce you and your company to all decision-makers.
- Personalization at the top of the sales funnel.
Create helpful content for your prospects
- Developing the business relationship with video will launch you further than the funnel.
- Rinse and repeat your bank of video content.
- Make a video answering commonly asked questions from your prospects.
- 95% of retention is increased when you use a video.
Top use cases to utilize video
- Put context to your video to make a lastly impression
- Send a video when you are being ghosted by your prospect.
- Develop a journey map for your video content.
- Have fun!
“Video is what makes great salespeople memorable.”– Chad Lakin
- This episode is brought to you in part by Skipio.
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Credits
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Mentioned in this episode:
HubSpot and bluëmago | STUDIOS
HubSpot and bluëmago | STUDIOS hubpspot.com/marketers bluemangostudios.com