Olivia Yallop is a strategist, creative and trend analyser, whose recent book Break the Internet lifts the lid on how the influencer economy works. She speaks with Carl Miller, Research Director of the Centre for the Analysis of Social Media at Demos about her approach to creating the book, which included visiting a VIP influencer party with a million-follower policy and a trip to influencer bootcamp along the way.

—

We’d love to hear your feedback and what you think we should talk about next, who we should have on and what our future debates should be.

Send us an email or voice note with your thoughts to podcasts@intelligencesquared.com or Tweet us @intelligence2.

And if you’d like to support our mission to foster honest debate and compelling conversations, as well as ad-free podcasts, exclusive bonus content, early access and much more, become a supporter of Intelligence Squared.

Just visit intelligencesquared.com/membership to find out more.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

How influencers break the internet, with Olivia Yallop