The Town with Matthew Belloni Sora 2, AI Actors, and How Hollywood Can Fight Back
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Oct 2, 2025 Duncan Crabtree-Ireland, National Executive Director and Chief Negotiator of SAG-AFTRA, dives into the implications of Sora 2, an AI video tool that risks infringing on performers' likeness rights. He discusses the urgency for Hollywood to address these challenges, including why studios have yet to take legal action against OpenAI. Duncan also touches on the controversial AI actress Tilly Norwood and outlines protective measures for performers against unauthorized use. The conversation emphasizes the crucial balance between innovation and safeguarding creative rights.
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Sora 2 Threatens Image And Copyright
- OpenAI's Sora 2 can generate realistic videos of copyrighted characters and real actors, threatening image and likeness rights.
- The legal focus may shift from training data to the model's output as courts wrestle with infringement claims.
Opt-In For People, Opt-Out For Copyrights
- OpenAI uses opt-in for real people likenesses but opt-out for copyrighted content, forcing rights-holders to exclude works individually.
- That opt-out approach imposes an impractical burden on studios and creators to police uses across many platforms.
Act Now, Don't Rely On Uncanny Valley
- Treat current technical imperfections as temporary and act now to protect performers' rights.
- Don't rely on the 'uncanny valley' to prevent misuse as models will rapidly improve.