Welcome to episode 92.

This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients.

Dale Bertrand, Founder and President of Fire&Spark shares with me:

• How AI tools have reduced his team’s workload and improved efficiencies
• A step by step breakdown of his internal automated workflow
• Why creating predictive models might end up being your agency’s secret sauce
• What Dale now looks for when hiring new team members

I think you’re going to enjoy this chat and hopefully come away with some inspiration to look more closely at your internal processes to see where you can speed them up or eliminate them altogether.

I’m now sharing examples of relevant AI tools that account managers can use for those who come on my Account Accelerator training programme. The training is designed to help those in agency client service at every level to have a more systematic and predictable approach to client growth. The client-centric learning outcomes include being more consultative with clients, adding more value proactively and having sales conversations without feeling salesy.

If you or a member of your team is interested to find out more, all the details about the 9 week Account Accelerator programme as well as my shorter 1 week Account Booster programme are on my website: https://www.accountmanagementskills.com