Coffee With Cole: The Digital Writing Podcast

How to Give Clients Feedback They’ll Actually Appreciate

Feb 20, 2025

Discover the delicate art of giving constructive feedback without alienating clients. Learn how to balance criticism with recognition to foster positive relationships. Effective communication techniques are highlighted, drawing a clever parallel to barbers for clarity. Simplifying complex ideas into tangible examples is emphasized to enhance understanding. Thoughtful feedback not only strengthens collaborations but sets you apart as a committed partner, rather than just another service provider.

12:46

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Episode notes

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Quick takeaways

Framing feedback as constructive suggestions rather than criticism fosters client trust and encourages them to embrace improvements.

Providing tangible examples of proposed changes enhances client understanding and increases the likelihood of implementing feedback effectively.

Deep dives

Effective Communication with Clients

Communicating with clients about their weaknesses requires a careful approach to avoid offense while highlighting areas for improvement. It is essential to frame feedback in a constructive manner, presenting it as an opportunity rather than a criticism. For example, rather than bluntly stating a client’s work is inadequate, one might suggest alternatives that could enhance their results. This technique creates a more receptive environment where the client feels supported rather than attacked.

Intro

2min

The Art of Constructive Feedback

3min

Framing Feedback: Simplifying Ideas for Clarity

4min

The Value of Thoughtful Client Feedback

3min

How to Give Clients Useful Feedback Without Pushing Them Away

This episode features a clip from our Premium Ghostwriting Academy Hot Seat live session, where we discuss how to give clients clear, constructive feedback. Many people avoid telling clients what’s not working because they don’t want to risk upsetting them. But good feedback, shared the right way, builds trust and leads to better results. We’ll cover how to present your ideas, why making your suggestions tangible matters, and how to position yourself as a helpful partner rather than just another service provider.

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📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com

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