The Value of Buyer Intent from Healthcare Comparison Websites

In this episode I sat down with Bobby Guelich, Co-Founder and CEO of Elion Health (https://elion.health/), to explore the evolving world of comparison websites in the healthcare technology industry.

As the health tech landscape grows increasingly complex, comparison sites have emerged as valuable resources for buyers to navigate their options and for vendors to showcase their solutions.

But beyond just facilitating matches, these platforms also generate a wealth of valuable data on buyer behavior and intent.

In this conversation, you'll learn:

- How comparison websites like KLAS, Gartner, G2, Capterra, and Elion Health are helping healthcare organizations make sense of the crowded health tech vendor landscape

- The differences between first-party, second-party, and third-party intent data and why comparison sites offer particularly valuable signals for health tech marketers

- How to leverage comparison site data to identify in-market accounts, trigger targeted campaigns, inform content strategy, and enable sales-marketing alignment

- Strategies for proactively engaging with comparison websites to boost your visibility and drive conversions

- The future of healthcare comparison websites and how they will continue to shape the industry

Whether you're a health tech marketer looking to gain an edge or a healthcare leader seeking to stay on top of the latest innovations, this episode offers valuable insights into an important trend shaping the industry. Tune in to learn how you can tap into the power of comparison websites and intent data to connect with buyers and drive growth.

You can reach Bobby at bobby@elion.health.com