About the Episode

Stephanie Olson, the Founder and Campaign Director of RestauWant, discusses the inspiration behind founding RestauWant and how her journey began in the hospitality industry.

RestauWant offers full-service digital marketing solutions for restaurants, with a focus on optimizing ad spend and creating compelling storytelling campaigns. They help restaurants increase revenue by incorporating different event types, upselling, and diversifying campaigns.

Stephanie emphasizes the importance of integrating all marketing efforts and tracking the performance of ads to ensure cost-effectiveness. She also highlights the role of photography and video in capturing attention and conveying the unique value of a restaurant. Looking ahead, RestauWant is excited to work with new restaurants, grow their team, and continue making a difference in the industry.

Takeaways

• RestauWant offers full-service digital marketing solutions for restaurants, focusing on optimizing ad spend and creating compelling storytelling campaigns.
• Integrating all marketing efforts and tracking the performance of ads is crucial for cost-effectiveness and revenue growth.
• Photography and video play a significant role in capturing attention and conveying the unique value of a restaurant.
• RestauWant is excited to work with new restaurants, grow their team, and continue making a difference in the industry.

Timestamps

*Timestamps*

00:00 Introduction 01:22 Inspiration behind RestauWant 04:00 What RestuaWant works on 05:54 Integrating the art of story-telling to video strategy 08:17 Focusing revenue by incorporating marketing campaigns 14:24 Creating Efficient and Effective Marketing Strategies 20:55 Competing for restaurant customers with creative advertising 23:51 The Importance of Moments of Truth in the Restaurant Industry 25:35 Managing reputation by encouraging positive reviews online 29:02 Staying Up-to-Date with Marketing Trends in the Hospitality Sector 30:35 Advice for Improving Online Visibility and Engagement 32:46 The Role of Photography 34:48 Future Trends in Digital Marketing for Restaurants 36:06 Dream marketing campaign 38:11 What's Next for RestauWant