The Pursuit of Scrappiness 🎧 63 Sales, pricing & product development for B2B SaaS. Is email still alive and what role AI plays in MarTech w/ Rytis Lauris (Omnisend)
Rytis Lauris is Co-founder and CEO of Omnisend - an ecommerce-tailored email & SMS marketing automation platform . Having established several companies before, Rytis and his team have bootstrapped Omnisend to a significant player in the highly competitive MarTech space and is considered one of Lithuania's unofficial unicorns or soonicorns.
In this episode we talk about:
- Omnisend, e-mail marketing and MarTech
- Actionable insights into sales, pricing, product development for B2B SAAS
- If email marketing is still alive
- The role of AI in MarTech and impact of the pandemic on ecommerce
- Pros and cons of bootstrapping
The topics covered in this episode with Timestamps:
01:40 - Introduction and the origins of Omnisend
05:30 - Standing out in the overcrowded MarTech space
08:20 - Product driven approach to company strategy and sales
11:00 - A great, practical example to use with sales teams
11:45 - Defining the ideal customer through company growth cycles
14:20 - Pricing your product
17:15 - How to create a website that sells & role of content in marketing
22:00 - Most common mistakes and low hanging fruits
25:10 - Is email marketing dead?
28:50 - What other channels should E-commerce businesses use?
30:40 - The role of AI in MarTech
33:45 - The effect of the pandemic & post-pandemic on E-commerce
36:00 - Pros and cons of bootstrapping
Find out over 60 other full length podcast episodes on > https://www.pursuitofscrappiness.co/
Support for this episode comes from Nexpay > https://paynexpay.com/
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