FP&A Today

FP&A Bliss from Pepsi to Lindt: Tolga Hocanin

Feb 27, 2024

Tolga Hocanin shares lessons from 20 years of budgeting, importance of mix management in CPG, running IT and finance as CFO, building strong team culture, $1.5M reporting error response, and building cross-functional relationships.

43:12

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Episode guests

Tolga Hocanin

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Importance of understanding the 'why' behind tasks in financial planning for better decision-making.

Building cross-functional relationships with business partners leads to improved collaboration and transparency for better results.

Deep dives

Learning from Budgeting Mistakes

Starting his career as an FPA analyst, Toga reflects on a challenging budgeting experience early on. Overconfident and lacking in questioning, he made critical mistakes in costing for various parts of the business. This experience taught him the importance of not making assumptions, asking questions, and seeking help when unsure, shaping his approach to budgeting over the next 20 years.

Introduction

4min

The Significance of Understanding the 'Why' in Budgeting Processes

2min

Exploring Business, Sports, and Financial Aspects

7min

Navigating Finance and IT Collaboration in the CPG Industry

6min

Enhancing Financial Planning and Analysis Processes and Team Culture

3min

Empowering Leadership and Trust in Business Relationships

17min

Navigating Excel Functions and Career Advice in FP&A

4min

Tolga Hocanin, CFO & Vice President, Finance & IT at Lindt & Sprüngli (Canada) gives a masterclass in CPG FP&A from his experience at PepsiCo and chocolatier, Lindt.

In this episode:

Lessons from 20 years of budgeting and how my first budget was a nightmare
Why budgeting is not just a math exercise
The main metrics you need to know in CPG
Why mix management is crucial
The 30-60-90 day plan to succeed in finance in CPG
Running both IT and finance as CFO and why this makes sense
Building a strong culture in a finance team
Starting with why in finance
A $1.5M reporting error and how I responded to it
Building cross-functional relationships with business partners

Follow and connect with Tolga Hocanin on Linkedin: https://www.linkedin.com/in/tolga-hocanin-cpa-cma-2958008/

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FP&A Today

FP&A Bliss from Pepsi to Lindt: Tolga Hocanin

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Learning from Budgeting Mistakes

Empathy and Understanding the 'Why'

Building Cross-Functional Trust

Continuous Learning and Change Management

Remember Everything You Learn from Podcasts