When SEO Works: How to Maintain a Strategic Balance In Life

How often do you reflect on the state of your business? I start every year with a SWOT to determine strategic priorities. 

This episode walks through my monthly reflection, of strengths, weaknesses, opportunities, and threats in my business. 

Key Takeaways

• Crystal discusses strengths of her business, including successful sessions with the founding members of her SEO squad, covering topics such as Google business profiles and other SEO-related aspects. She also mentions successful sales in January from her business, Collage and Wood.
• Crystal identifies weaknesses including experiencing overwhelm and considering hiring a designer due to the volume of work. She also mentions a mishap with the postal service.
• Opportunities are identified in the form of launching a free SEO challenge at the end of February, returning to handwritten thank you notes, and considering a QR code to encourage customer reviews. Crystal also highlights the opportunity to improve customer communication about late deliveries.
• Threats to her business include time constraints and health issues, with her husband having been sick. She also mentions the challenge of managing her son's screen time.
• Crystal discusses the importance of evaluating business performance regularly, turning weaknesses into opportunities, and mitigating threats. She ends with a story highlighting the importance of recognizing what one already has instead of constantly pursuing more.

Text me your questions or comments!

Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.

Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.

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