Kerrie Finch is no stranger to the global stage; as the founder of The Finch Factor and co-founder of Also Known As Kerrie has become a driving force in the creative and tech innovation industries. Recently featured on The Global Discussion, she shared her incredible journey, her mission to empower others, and her insights into the rapidly evolving world of global communications.

A Trailblazer in Communications

Based in Amsterdam, Kerrie describes herself as a communications expert who thrives at the intersection of creative industries and emerging technology. Over the years, she has collaborated with world-renowned brands such as Nike, Airbnb, Coca-Cola, and Media.Monks, helping them refine their positioning, elevate their thought leadership, and navigate the global stage.

Kerrie's passion for fostering connection and clarity in a noisy world is evident in her work. “There’s so much content and noise out there. For brands to achieve cut-through, they need a clear vision, purpose, and positioning,” she emphasizes.

The Many Hats of Kerrie Finch

Kerrie's career is as diverse as it is impressive. Alongside her work at The Finch Factor, she serves as a professional conference host, stage MC, and panel moderator at prestigious events like the Cannes Lions International Festival of Creativity and the Global Marketing Summit in Istanbul.

Kerrie's secret to excelling on stage? Authenticity and connection. “I love engaging audiences, bringing them into the conversation, and making them feel like part of a community—even if it’s just for a day or a week,” she shares.

Her role extends beyond the stage. Kerrie is also the founder of the Amsterdam chapter of SheSays, a global organization empowering women in business. This voluntary initiative creates a safe and inspiring space for women to network, share their stories, and elevate one another.

Amsterdam: The Creative Hub That Inspires

Although Kerrie's work spans the globe, she is deeply inspired by her base in Amsterdam, a city she calls a “multicultural melting pot.” Its rich history as a hub for trade and innovation, combined with its contemporary global outlook, has positioned it as a leader in creativity and emerging technology.

“Amsterdam has this unique ability to act as a level playing field,” Kerrie explains. “It’s a pioneering city that attracts people and companies from all over the world, creating a fertile ground for collaboration and creativity.”

Building a Better Future Through Leadership

One of Kerrie's core beliefs is the importance of lifting others as you climb. Through SheSays and her work with global brands, she has made it her mission to mentor the next generation, promote equality, and foster authentic connections in the business world.

Her advice to brands looking to scale in today’s dynamic landscape? Stay true to your purpose and make meaningful connections. “Brands need to know themselves. It’s about creating authentic conversations and connections with people,” Kerrie says.

What’s Next for Kerrie Finch?

Looking ahead, Kerrie has a packed agenda with major events in Barcelona, Istanbul, Berlin, and Amsterdam. She’s also preparing to launch an exciting new collaboration with American partners, adding yet another hat to her already impressive collection.

For Kerrie, the future is about balance, embracing new opportunities, and staying true to her mission of inspiring connection and creativity in everything she does.

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