How UpWest is redefining success for Israeli Startup in America ft. Lia Cromwell

Israeli Founders: Want to Crack the U.S. Market? This VC Thinks You’re Doing It Wrong. 💥

Israel’s startup founders are among the best in the world, but when it comes to scaling in the U.S., the playbook isn’t always clear. Lia Cromwell, Partner at UpWest, sits down with IsraelTech to reveal what most Israeli entrepreneurs get wrong about breaking into the U.S. market - and how to fix it.

🎤 In this no-filter interview, we talk about:

✅ Why relocating to the U.S. is non-negotiable for Israeli startups (and what happens if you don’t)

✅ The biggest cultural missteps Israeli founders make when pitching to American VCs & customers

✅ The secret to winning top-tier U.S. clients (Hint: It’s not just about the tech)

✅ How Israelis actually handle failure better than Americans

UpWest has backed 100+ Israeli startups that have raised over $3B in follow-on funding—this is a rare inside look at what it really takes to succeed.

🚀 What’s YOUR take? Should Israeli founders be required to relocate to the U.S. to succeed? Drop a comment below and let’s debate! ⬇️"

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