Bloomberg Intelligence Kraft Heinz to Separate Into Two Publicly Traded Companies
Sep 2, 2025
Jennifer Bartashus, Bloomberg Intelligence's Senior Analyst for Retail Staples & Packaged Food, discusses the exciting split of Kraft Heinz into two publicly traded companies focused on core products. She explains how this move aligns with changing consumer preferences and could reshape competition in the food industry. Bartashus also touches on the implications of activist investors like Elliott Management on major corporations like PepsiCo, hinting at a transformative period for both food and beverage markets.
AI Snips
Chapters
Transcript
Episode notes
Split To Match Changing Consumer Tastes
- Kraft Heinz's decade-old merger no longer fits shifting consumer demand for fresher, healthier foods.
- Splitting aims to let each business pursue tailored strategies and potentially reignite growth.
Kellogg Split As A Playbook
- The Kellogg split is a recent precedent where spun-off units ended up sold to private buyers like Mars and Ferrero.
- Jennifer Bartashus says a Kraft Heinz split could follow a similar path with eventual acquisitions.
Pantry Staples Losing Momentum
- Shopper preferences shifted after the pandemic from pantry-stocking to fresher, healthier items.
- Kraft Heinz's portfolio of shelf-stable, processed staples faces secular headwinds from that behavior change.