185. Twitter growth strategies and memes-as-marketing with Dagobert Renouf

I interviewed Dagobert Renouf of Logology last week on how he's been so successful on Twitter.

Dagobert is extremely active and publishes a meme every day of the week, which is a big hit for his 30k+ audience.

But like any successful story, there's an underlying mindset and strategy that makes the tactics more successful.

So I wanted to dig into those. And he delivered.

​We’ll get into the specifics of:

• ​His overarching Twitter strategy
• ​Why he believes memes as a marketing tactic works so well
• ​How he comes up with his meme ideas each day
• ​How he actually creates and publishes his memes
• ​His approach to engaging with accounts—small and big—at scale
• ​The tools he uses to manage Twitter as a power user
• ​How he’s grown his logo design business with this strategy
• ​And a range of other topics!

Listen in to hear this episode, it already changed my thinking and approach to Twitter.

Mentioned links

• Logology
• Dagobert on Twitter (@dagorenouf)
• Black Magic (Twitter CRM/Analytics)
• Rocket (emojis for Mac)
• Imgflip (meme inspiration)

—k