On this episode we’re exploring whether new media is redefining the way we consume business news, with Sammi Cohen, Consumer Expert & Founder of Social Currency.
I first came across Sammi via TikTok and was immediately impressed with her ability to distill interesting business topics. So I thought it would be a great opportunity to talk to her about how new media is reshaping the consumption of business news, the concept of 'business lore' and why it’s important for story telling, the rise of TikTok as a platform for B2B content, the launch of her Social Currency newsletter, the success of creator-led brands such as Chamberlain Coffee and whether the rebirth of Enron is real or a hoax?
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