Janet Choi is the Head of Content at Clearbit, a B2B data growth platform. Brett and Janet discuss the role of the content marketer, the difference between long-term and short-term/direct response marketing, and what makes content engaging.
1:16 Conversation with Janet
2:13 Clearbit
3:08 Cross-functional work
5:00 Short term/direct response marketing
7:30 Long term marketing
9:30 Communicating value
13:04 Engaging experiences
14:20 Data-driven marketing
16:30 Role of content marketer
19:30 Words of advice
21:00 Connect with Clearbit
22:06 Outro
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The Content Cocktail Hour