The Think Media Podcast 275: Changes Are Coming for Content Creators! How to Prepare for 2024 w/ Patrick Bet David
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Dec 20, 2023 
Patrick Bet David, a media millionaire, reveals his marketing strategies for 2024. Topics include potential consequences of presidential policies on mainstream media, the shifting landscape of mainstream media, predictions for the chaotic year 2024, content creation strategies, struggles and growth on YouTube, and the importance of building a team and choosing enemies wisely.
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Why Mainstream Media Is On The Brink
- Mainstream media is vulnerable because advertisers, aging viewers, and control of live sports are concentrated levers that can be removed.
- Patrick Bet-David argues removing pharma ads or teams selling direct streaming could bankrupt legacy outlets within years.
Creators Now Rival Networks For Reach
- Creators like MrBeast and big podcasters now rival legacy networks for audience reach, shifting who brands and sports must partner with.
- Patrick sees this as an opportunity: creators, not networks, will increasingly set culture and distribution.
Use AI To Turn Long Shows Into Daily Clips
- Leverage AI to massively speed content repurposing by auto-clipping, editing, captioning, titling, and describing long-form shows.
- Patrick predicts creators who quickly use these AI tools and react to trends will surge in chaotic 2024.