Essential Ingredients Podcast 002: The Price of Produce: Exposing the Harsh Realities of Agricultural Labor with Gerardo Reyes Chávez
Series: Labor Day Special Episode
Episode Description:
“Suffering doesn't have to be part of the food we eat. Workers feed every family in this country, and it is only fair that everyone, everywhere should do something to make sure that farm workers have the same ability to feed their families with dignity and respect. And it doesn't take much. It takes for us to have these conversations.” —Gerardo Reyes Chávez
The food we consume is often built upon the backs of a vulnerable workforce struggling to maintain their dignity and basic rights. While we enjoy the convenience and affordability of our food, we must reckon with the unseen sacrifices made by the men, women, and children who toil in the fields, a sobering reality that challenges us to consider the true price we pay for the food we consume.
Gerardo Reyes Chávez is a seasoned farm worker and community organizer who has dedicated over 25 years to advocating for the rights of agricultural laborers. As a long-time member of the Coalition of Immokalee Workers (CIW), Gerardo has been instrumental in the development and implementation of the groundbreaking Fair Food Program, which has dramatically improved working conditions and wages for tens of thousands of farm workers across the United States.
Tune in as Justine and Gerardo relate the stark contrasts between farm workers' cultural expectations and the harsh realities they face in the agricultural industry, the systemic nature of the abuses and exploitation they endure, the outsized power of major food brands driving industry consolidation and wage stagnation, the innovative and persistent approach of the Coalition of Immokalee Workers in targeting this systemic change, the potential for replicating successful models like the Fair Food Program, and the critical importance of building solidarity and collective action between consumers, advocates, and the farm worker community to address the deep-rooted challenges in the food system.
Connect with Gerardo:
Gerardo Reyes Chávez is a distinguished farmworker advocate and a key leader of the Coalition of Immokalee Workers (CIW). With a background in farm labor that began at the age of 11 in Zacatecas, Mexico, Gerardo has dedicated his life to improving the conditions and rights of farmworkers. He has worked in the fields of Florida, picking a variety of crops including oranges, tomatoes, blueberries, and watermelon.
As a leader in the CIW, Gerardo has played a pivotal role in the development and implementation of the Fair Food Program, which aims to protect workers from exploitation and improve labor conditions. His efforts include facilitating community meetings, educating workers about their rights, and attracting new buyers to support the program. Gerardo is also actively involved in addressing issues such as wage theft and modern-day slavery, ensuring that farmworkers’ voices are heard and their rights are upheld.
Gerardo’s work has been recognized nationally and internationally, and he frequently speaks at events to raise awareness about the challenges faced by farmworkers and the importance of ethical labor practices.
Connect with NextGen Purpose:
Episode Highlights:
00:50 Farmer vs Farm Worker
08:02 Overcoming Challenges and Abuse
15:41 The Role of the Coalition
20:32 Change the Farming Community
23:25 Suffering Should Not Be A Part of Our Food