From a family of entrepreneurs, Matias Gath wanted to be part of the change brought by startups. After an exit to the delivery conglomerate Glovo, Matias joined co-founder Agustin Iglesias in a new endeavor.

In this episode, Matias shares the journey of taking Pulppo from a PowerPoint to an operating system for real estate agents, freeing them up to become home-buying advisors. We chat about:

– What real estate insight led to the creation of Pulppo;

– How to define company values based on the co-founders values;

– How did Matias and Agustin went about validating their thesis, from customer discovery to defining priorities;

– How they nailed go-to-market in the traditional segment of real estate, and across Latin America;

– The next frontier for Pulppo;

– What advice Matias would share for startup founders in their 0 to 1 phase.

My name’s Tomas Roggio and this is the Latitud Podcast. Vamos, LatAm!

Building good sh*t in Latin America?

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Zero to One: Customer Discovery Lessons from Matias Gath, Pulppo