In November, a company called Tokens.com bought 116 parcels of land for around $1.2 million. Only that land wasn't really land. The plots are located in Decentraland — a metaverse, or online virtual world.

Tokens.com is one of many firms that are buying up virtual real estate in the metaverse. But, what exactly are these firms using this land for? And is it actually real estate?

The Real Deal's Isabella Farr speaks to Tokens.com CEO Andrew Kiguel, as well as Janine Yorio, the CEO of metaverse investment firm Republic Realm and Michael Phillips, the President of Jamestown, which has re-created an iconic Times Square building in the metaverse.