Notes On Work - by Caleb Porzio Black Friday thoughts
Nov 25, 2025
Caleb dives into the complexities of Black Friday, sharing his past anxieties and guilt over promotions. He focuses exclusively on Flux this year, emphasizing its developmental activity. The thrill of shipping new components shines through as he recounts personal stories. Caleb discusses the ethics of discounts, offering insights on keeping value intact and targeting the right buyers. He also reflects on maturing as a seller, learning from past mistakes, and feeling more balanced this Black Friday.
AI Snips
Chapters
Transcript
Don't Discount Stale Products
- Avoid sending Black Friday discounts for products you haven't actively improved or touched recently.
- Provide real value or new work before marketing a sale so you don't feel guilty about the outreach.
Keep One Product Warm
- Sending frequent, relevant emails keeps a product 'warm' and makes Black Friday outreach easier.
- Caleb prioritized Flux because its list had consistent engagement over the past year.
Automate And Document Sale Toggles
- Automate simple toggles like a black Friday ENV variable to avoid last-minute fiddling.
- Document step-by-step Black Friday procedures so you can run sales reliably each year.