Author Nation: State of the Nation Reclaiming Creative Control with Sean Platt
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Feb 13, 2025 In this intriguing discussion, Sean Platt, founder of Sterling & Stone and co-author of Write. Publish. Repeat, shares his insights into the ever-evolving world of indie publishing. He highlights the decline of algorithm-driven strategies and emphasizes the critical need for direct sales. Platt touches on the importance of nurturing reader relationships and adapting to shifting revenue models. He also explores 'genre therapy' for authors and how curiosity can enhance creative marketing, urging listeners to embrace critical discourse in their journeys.
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KU's Disconnection
- Kindle Unlimited (KU) can disconnect authors from their readers due to its buffet-like nature.
- Readers choose KU for quantity, not necessarily author connection, hindering author-reader relationships.
Strategic KU Transition
- Transitioning away from KU requires a strategic approach, not an abrupt shift.
- Consider starting new series direct-to-consumer, then adding them to KU later.
Box Set Revelation
- Sean Platt's studio realized KU's limitations when a data analyst suggested a box set strategy for a thriller series.
- This prompted them to shift focus to film/TV IP, and soon after, their project "Fat Vampire" got a green light.