Sean Stewart, an email marketing expert, discusses the benefits of email courses for creators. Topics include types of email courses, finding a niche, misconceptions, landing pages, credibility, and a one-week email course challenge.
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insights INSIGHT
Email Courses Foster Genuine Connections
Email courses create genuine, empathetic connections between creators and audiences.
This approach feels better and works more effectively than traditional marketing funnels.
question_answer ANECDOTE
Helpful Store Builds Trust
Sean tells a story about two hardware stores: one pushy and one helpful.
The helpful one builds trust and loyalty by solving problems and providing support.
volunteer_activism ADVICE
Start Small with Email Courses
An email course is simple: five short blog-post-length emails.
Use it as a low-effort version of a bigger course and gather feedback for improvement.
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Many creators understand the importance of email marketing but need help to transform it into a sustainable growth engine. An email course offers a solution that's both powerful and efficient. This strategic approach provides a structured learning experience, establishes credibility, and supercharges audience growth.
In this episode of Deliverability Defined, Alyssa and Melissa are joined by Sean Stewart to discuss how to build an email course flywheel and the benefits of email courses for creators. Sean also explains the four types of email courses: crash course, step-by-step, biggest mistakes, and resources and templates, and provides valuable tips for creating them.
In this episode:
[00:23] - Saint Patrick's Day.
[05:35] - Sean's background and how he became an expert in email courses.
[09:18] - Getting rid of the weird marketing sales pitches.
[10:53] - The benefits of doing an email course.
[17:06] - Tips for finding a niche.
[18:57] - Common misconceptions about email courses.
[25:16] - Four types of email courses.
[29:28] - The importance of landing pages when creating email courses.
[31:48] - Tips for making an effective email course.
[36:18] - Why having an email course adds credibility as a thought leader.
[40:22] - One-week email course challenge.
Key Takeaways
Email courses are a powerful tool for creators to establish credibility, build relationships, and grow their audience.
Email courses offer a lot of value when considering the relatively short amount of time needed to create them.
Clear headers in each email help readers quickly understand the value they will receive.
Creating a landing page with a specific URL for the email course increases credibility and makes it easier to promote and share.
Quotes
"Email courses are a great way to create doorways into your world. It's an opportunity that a lot more creators can and should take advantage of." ~ Sean Stewart
"Solving problems for people and building relationships with them is how you create lifelong fans who are going to create that referral flywheel for you. Not only is it the most effective way to grow a business, but it also feels genuine and good." ~ Sean Stewart
"The beauty of email courses is that they let you do that at scale. It's like having this little copy of you who is an expert, who will work 24 hours a day, seven days a week, and welcome everyone into your world with this amazing course where you're teaching and solving a problem for them and building a relationship. And you can do this for dozens of people a day." ~ Sean Stewart
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Deliverability Defined